GAMEPLAY

Welcome to the future of education!

At Embibe, we have just one mission – to truly personalise education. Because every child deserves it. This has led us to embark on this noblest of journeys to deliver life and learning outcomes for every student! Rooted in consumer behavior, we are leveraging AI to deliver personalised achievement journeys for every student.

Embibe has traversed a long journey from a data-centric product to an AI platform. On this journey, we have realised that the most powerful teams are: 1. Vision Led in understanding student context and obsessed with success; 2. Self-Organising in defining their own agenda; 3. Intellectually Fierce and Globally Conscious in their choices, and 4. Consistently Excellent in their execution.
After exploring a deeply functional organisational structure in engineering, we are now evolving towards a problem-solving team structure that manifests at the platform and backend level as an agile team supporting a unified front-end and augmented by a strong Architect + Principal Engineer + Advisory Group for technical mentoring. This document outlines the problem statement and other aspects of Gameplay.

THE PROBLEM STATEMENT

The application of typical elements of game playing in other areas to encourage engagement with a product or service is well established. We want to enhance user stickiness on our product by elevating the current product experience using gameplay.

THE INSPIRATION

We are inspired by:

THE OBJECTIVES

  • To design new games that fit into the Embibe universe, which increases engagement and learning outcomes (preferably with an existing platform like Combo/Unity)
  • To visually enhance the everyday user experience for gameplay
  • To design real-time gameplay (e.g., Compete with a Ranker over a quiz, a test, or a practice session)
  • To design innovative games for user acquisition

PRODUCT MANIFESTATION OF YOUR EFFORT

  • Learning Games
  • Custom Promotions Games

BUSINESS MANIFESTATION OF YOUR EFFORT

  • Improved Customer Retention
  • Lower Churn
  • Higher NPS

METRICS YOU WILL OWN AND LIVE BY

METRIC NAME UNIT FREQUENCY
Engagement Minutes Daily
Session Time Minutes Daily
Learning Outcomes Percentage Daily
DAUs Number Daily

L1 SKILLS REQUIRED

  • Game Design and Building
  • Experience With Unity Framework

To Join the Tribe, send us an email on [email protected]